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Meet the Founders

We are the Portuguese family behind NOAD - Ana, Daniel, and our energetic toddler, Noah. Five years ago, we moved from Porto to Cork, Ireland, drawn by the scenic landscapes and friendly people.

But WHY did we create NOAD?

Well, as a designer, I (Ana) felt my creativity being left behind after my son being born. But with time, I learned that as a new mom, I changed, and my creativity changed accordingly.

Between diaper changes and bedtime stories, it wasn't long before I was bursting with ideas and observations about motherhood. I eagerly wanted to express that new chapter with humor.

So, there was a day that me and my husband had our "eureka" moment!

If I felt this way, surely other moms did too. And so NOAD was born.

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A way of self-expression

Our apparel is meant to add a fun twist to the everyday grind, reminding moms that they're not alone in the chaos.

Each item is expertly DGT-printed or embroidered to spread comfort, joy and empathy.

We hope that each piece inspires and empowers moms from everywhere - just as creating this brand inspires us every day!

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Our mission is to celebrate and empower mothers to embrace and voice their motherhood experiences.

Crafted with love and humor.
Encouraging mothers wherever they are on their journey.
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Finding support and humor through each new challenge is what gets us through.

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